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October 23, 2025 6:28am
What is geopolitical communication triage?
In geopolitical crises, every second and every word count. Communication triage is the strategic principle that makes it possible to manage communicative overload in highly dynamic situations. Communication triage transfers the medical logic of triage — the prioritization of actions according to urgency and chances of survival — to corporate communication. Red communication is vital and must occur immediately. Yellow communication stabilizes the situation. Green communication can wait or is deliberately left unsaid. When markets collapse, disinformation spreads, or political narratives exert pressure on companies, this principle determines who remains capable of action and who does not. Communication triage is not a theoretical concept but a survival principle in a world where time, attention, and credibility have become the scarcest resources.

