Blog Category

Public Relations and Communication

September 25, 2025 5:00am

Why can geopolitical naivety pose serious risks for businesses?

Geopolitics is no longer a niche topic. It’s not just about borders, sanctions, or trade flows. It’s about narratives. Those who understand them can shape outcomes. Those who ignore them are used. That is geopolitical naivety. A careless offhand remark in an interview can suddenly turn a company into a “plaything of an autocrat.” Reputation, built over years, can vanish in seconds. The problem: many boards still fail to see narratives for what they are—unseen battlegrounds of influence and interpretation. Executive teams must learn to read geopolitical narratives like a second language. This is not optional; it is mandatory. Anything less is dangerous. Geopolitically dangerous.

October 23, 2025 6:28am

What is geopolitical communication triage?

In geopolitical crises, every second and every word count. Communication triage is the strategic principle that makes it possible to manage communicative overload in highly dynamic situations. Communication triage transfers the medical logic of triage — the prioritization of actions according to urgency and chances of survival — to corporate communication. Red communication is vital and must occur immediately. Yellow communication stabilizes the situation. Green communication can wait or is deliberately left unsaid. When markets collapse, disinformation spreads, or political narratives exert pressure on companies, this principle determines who remains capable of action and who does not. Communication triage is not a theoretical concept but a survival principle in a world where time, attention, and credibility have become the scarcest resources.